{"id":4641,"date":"2025-04-03T12:28:30","date_gmt":"2025-04-03T06:58:30","guid":{"rendered":"https:\/\/c38a2c2a6e.nxcli.io\/id\/?page_id=4641"},"modified":"2025-06-18T18:07:31","modified_gmt":"2025-06-18T12:37:31","slug":"stp-history","status":"publish","type":"page","link":"https:\/\/stp.com\/id\/about-us\/stp-history\/","title":{"rendered":"STP\u00ae<\/sup> History"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In October 1954, three businessmen with a mere $3,000 in start-up capital introduced the first STP\u00ae product in St. Joseph, MO. STP\u00ae, began with one product \u2014 STP\u00ae Oil Treatment. It helped automobile motor oil resist thinning at high temperatures and pressures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Our history \u2013 a timeline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

1954<\/h3>

Charles Dwight (Doc) Liggett, Jim Hill and Robert DeHart began packaging STP\u00ae Oil Treatment in a backyard garage at night and selling it from the trunks of their cars during their business and pleasure trips.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

1960-1961<\/h3>

The company\u2019s initial growth and profitability, attributed to strong word of mouth and the brand\u2019s link to auto racing, enabled STP\u00ae to introduce its first Gas Treatment.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

1963<\/h3>

Andy Granatelli was appointed CEO of STP\u00ae and began to increase the brand\u2019s marketing efforts through auto and boat racing. STP\u00ae product distribution began to grow, and soon STP\u00ae products were available in more than 200,000 gasoline stations across the U.S.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

Late Sixties<\/h3>

By the end of 1966, sales had climbed to more than $43 million. In 1969, STP\u00ae became a public corporation, and shares went on the American Stock Exchange under the symbol \u201cSTP\u201d. STP\u00ae sponsored its own Indy Car racing team, featuring Mario Andretti, the winner of the 1969 Indianapolis 500.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

Seventies<\/h3>

STP\u00ae made headlines throughout the world by beginning its association with future stock car legend Richard Petty, a partnership that continues to this day. Products were marketed throughout the U.S., Canada, Mexico and nearly 100 countries around the world.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

Eighties<\/h3>

In 1981, Richard Petty completed his 7th and final Daytona 500 victory in the #43 STP car. In 1984, Petty would win his 200th career race.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

Nineties<\/h3>

In 1996, STP Launches its first Complete Fuel System Cleaner while Bobby Hamilton won his first race in Phoenix, returning the #43 car to Victory Lane.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

2009<\/h3>

In 2009, Richard Petty drives the pace car at the Daytona 500\u00ae, as part of the 25th anniversary of his 200th win. STP\u00ae and Armor All World of Outlaws\u2122 driver Donny Schatz won his fourth straight Knoxville National championship in an STP\u00ae Indy 500 Tribute car.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

2014<\/h3>

In 2014, STP celebrated its 60th Anniversary, launching Ultra 5-in-1 Fuel System Cleaner and hosting the STP 500 at Martinsville Speedway, won by Kurt Busch.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

2018<\/h3>

In 2018, Richard Petty Motorsports hires Darrell \u201cBubba\u201d Wallace Jr. to race the famed STP No. 43 in the NASCAR Cup Series. He is the first African-American full-time NASCAR Cup driver since Wendell Scott in 1971. Bubba started off the 2018 season strong with a 2nd place finish at the Daytona 500.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\"\"<\/figure>

2020\/21<\/h3>

STP launches Ceramic Oil Treatment and celebrates 50 years of partnership with Richard Petty Motorsports in continuing as Associate Sponsor of Richard Petty Motorsports and driver Erik Jones in the No. 43 Chevrolet throughout the NASCAR Cup Series season.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In October 1954, three businessmen with a mere $3,000 in start-up capital introduced the first STP\u00ae product in St. Joseph, MO. STP\u00ae, began with one product \u2014 STP\u00ae Oil Treatment. It helped automobile motor oil resist thinning at high temperatures and pressures. Our history \u2013 a timeline 1954 Charles Dwight (Doc) Liggett, Jim Hill and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4227,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4641","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nSTP\u00ae History - STP Indonesia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stp.com\/id\/about-us\/stp-history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STP\u00ae History - STP Indonesia\" \/>\n<meta property=\"og:description\" content=\"In October 1954, three businessmen with a mere $3,000 in start-up capital introduced the first STP\u00ae product in St. Joseph, MO. STP\u00ae, began with one product \u2014 STP\u00ae Oil Treatment. It helped automobile motor oil resist thinning at high temperatures and pressures. Our history \u2013 a timeline 1954 Charles Dwight (Doc) Liggett, Jim Hill and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stp.com\/id\/about-us\/stp-history\/\" \/>\n<meta property=\"og:site_name\" content=\"STP Indonesia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T12:37:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stp.com\/id\/wp-content\/uploads\/sites\/21\/2025\/04\/1954-edit.avif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stp.com\\\/id\\\/about-us\\\/stp-history\\\/\",\"url\":\"https:\\\/\\\/stp.com\\\/id\\\/about-us\\\/stp-history\\\/\",\"name\":\"STP\u00ae History - STP Indonesia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stp.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stp.com\\\/id\\\/about-us\\\/stp-history\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stp.com\\\/id\\\/about-us\\\/stp-history\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stp.com\\\/id\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2025\\\/04\\\/1954-edit.avif\",\"datePublished\":\"2025-04-03T06:58:30+00:00\",\"dateModified\":\"2025-06-18T12:37:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/stp.com\\\/id\\\/about-us\\\/stp-history\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/stp.com\\\/id\\\/about-us\\\/stp-history\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/stp.com\\\/id\\\/about-us\\\/stp-history\\\/#primaryimage\",\"url\":\"https:\\\/\\\/stpcdnimage.imgix.net\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2025\\\/04\\\/1954-edit.avif\",\"contentUrl\":\"https:\\\/\\\/stpcdnimage.imgix.net\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2025\\\/04\\\/1954-edit.avif\",\"width\":840,\"height\":548},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/stp.com\\\/id\\\/about-us\\\/stp-history\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/stp.com\\\/id\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Us\",\"item\":\"https:\\\/\\\/stp.com\\\/id\\\/about-us\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"STP\u00ae History\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/stp.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/stp.com\\\/id\\\/\",\"name\":\"STP Indonesia\",\"description\":\"Science. Technology. Performance\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/stp.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"STP\u00ae History - STP Indonesia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stp.com\/id\/about-us\/stp-history\/","og_locale":"en_US","og_type":"article","og_title":"STP\u00ae History - STP Indonesia","og_description":"In October 1954, three businessmen with a mere $3,000 in start-up capital introduced the first STP\u00ae product in St. Joseph, MO. STP\u00ae, began with one product \u2014 STP\u00ae Oil Treatment. It helped automobile motor oil resist thinning at high temperatures and pressures. Our history \u2013 a timeline 1954 Charles Dwight (Doc) Liggett, Jim Hill and […]","og_url":"https:\/\/stp.com\/id\/about-us\/stp-history\/","og_site_name":"STP Indonesia","article_modified_time":"2025-06-18T12:37:31+00:00","og_image":[{"url":"https:\/\/stp.com\/id\/wp-content\/uploads\/sites\/21\/2025\/04\/1954-edit.avif","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stp.com\/id\/about-us\/stp-history\/","url":"https:\/\/stp.com\/id\/about-us\/stp-history\/","name":"STP\u00ae History - STP Indonesia","isPartOf":{"@id":"https:\/\/stp.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stp.com\/id\/about-us\/stp-history\/#primaryimage"},"image":{"@id":"https:\/\/stp.com\/id\/about-us\/stp-history\/#primaryimage"},"thumbnailUrl":"https:\/\/stp.com\/id\/wp-content\/uploads\/sites\/21\/2025\/04\/1954-edit.avif","datePublished":"2025-04-03T06:58:30+00:00","dateModified":"2025-06-18T12:37:31+00:00","breadcrumb":{"@id":"https:\/\/stp.com\/id\/about-us\/stp-history\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stp.com\/id\/about-us\/stp-history\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stp.com\/id\/about-us\/stp-history\/#primaryimage","url":"https:\/\/stpcdnimage.imgix.net\/wp-content\/uploads\/sites\/21\/2025\/04\/1954-edit.avif","contentUrl":"https:\/\/stpcdnimage.imgix.net\/wp-content\/uploads\/sites\/21\/2025\/04\/1954-edit.avif","width":840,"height":548},{"@type":"BreadcrumbList","@id":"https:\/\/stp.com\/id\/about-us\/stp-history\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stp.com\/id\/"},{"@type":"ListItem","position":2,"name":"About Us","item":"https:\/\/stp.com\/id\/about-us\/"},{"@type":"ListItem","position":3,"name":"STP\u00ae History"}]},{"@type":"WebSite","@id":"https:\/\/stp.com\/id\/#website","url":"https:\/\/stp.com\/id\/","name":"STP Indonesia","description":"Science. Technology. Performance","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stp.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/stp.com\/id\/wp-json\/wp\/v2\/pages\/4641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stp.com\/id\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stp.com\/id\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stp.com\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stp.com\/id\/wp-json\/wp\/v2\/comments?post=4641"}],"version-history":[{"count":71,"href":"https:\/\/stp.com\/id\/wp-json\/wp\/v2\/pages\/4641\/revisions"}],"predecessor-version":[{"id":8023,"href":"https:\/\/stp.com\/id\/wp-json\/wp\/v2\/pages\/4641\/revisions\/8023"}],"up":[{"embeddable":true,"href":"https:\/\/stp.com\/id\/wp-json\/wp\/v2\/pages\/4227"}],"wp:attachment":[{"href":"https:\/\/stp.com\/id\/wp-json\/wp\/v2\/media?parent=4641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}